V poslednom case mozeme vidiet nespocetne suboje medzi spolocnostami vyrabajucimi mobilne telefony a ich prislusenstva. Predbiehaju sa hlava nehlava o to kto pride na trh s novinkou, ktora zaujme co najvacsi pocet zakaznikov. A preto sa spolocnosti ako Nokia, Samsung, Motorola, Ericsson a mnohe dalsie pretekaju ako o zivot. Ale v konecnom dosledku sa skor ci neskor u kazdeho z tychto vyrobcov objavia tie iste alebo velmi podobne mobilne telefony s rovnakymi aplikaciami a podobnym prislusenstvom len v inom obale a s inym imidzom. A kedze je tato situacia na svetovom trhu zrejma, tieto spolocnosti nesmu stagnovat len na poli zlepsovania prislusenstva, mobilnych telefonov a aplikacii. A v takomto prostredi sa objavuju nove moznosti ako zaujat zakaznika aj inym sposobom ako je ponuknut mu tieto sluzby. Musia sa pozerat na nove vyzvy rychlo meniacej sa spolocnosti. A jednou z takychto tem je v dnesnej dobe neodskriepitelne otazka zivotneho prostredia. A ako jedna z prvych sa na tuto cestu podujala spolocnost Nokia Siemens Networks(NSN). So svojim napadom ako zlepsit kvalitu zivotneho prostredia zamedzenim pouzivania uhlika v ich vyrobe a tym sa dostat k srdcu zakaznika aj inou cestou ako je poskytovanie skvelych sluzieb. Nielen ja ale aj mnohy odbornici sa domnievaju, ze toto smele vyhlasenie nie je az tak environmentalne ako sa na prvy pohlad zda. Ale nepredbiehajme, nech nam najprv ukazu co dokazu a potom sa uvidi. Takze pozornost prosim prichadzaju "zelene" mobilne telefony.
Written by Eva Zelenkova Edited by Zuzana Tylkova
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