It seems that the deal between BBC and YouTube turned out to be a success story for the both sides. BBC will gain access to the millions of users of YouTube and YouTube will share some of the legendary aura surrounding BBC. Moreover the BBC will be able from now on to closer peek into the habits of its viewers and adopt more appropriate marketing policies. It is great indeed to see venerable BBC coming out on the market with a fresh scent of digital broadcasting. BBC Director General Mark Thompson said the broadcaster hopes to drive extra traffic to its own Web site and bring in commercial revenue to supplement the license fee levied on British taxpayers.
"It's essential that the BBC embraces new ways of reaching wider audiences with non-exclusive partnerships such as these," he said.
For more news on digital broadcasting check http:// http://www.sys-con.com/read/344084.htm. The link presents the launching of a innovative digital broadcasting product Cantell TV. Massive video streaming and broadcasting is one of the projects studied and implemented in The SigEx Foundry. The Foundry is a training, research and development center working on behalf of SigEx Inc. The revolutionary platform it uses for communication is based on the SuperPBX concept. The Foundry and Sigex Inc., are the creation of CEO Chris Cantell and COO Frederic Artru - two professionals in their field of activity.
Diana Zotescu, student at SigEx Foundry ( http://sigexfoundry.info ).
"Multimedia & Broadcasting" project of The Foundry School ( http://sigexventures.info).
